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DLT Guide - India
Background: As of June 1, 2020, DLT (Distributed Ledger Technology) is in place and controlled by the Indian regulator and carriers. Its main purpose is to use blockchain technology to ensure only legitimate traffic is sent via local routes in this country while also protecting end subscribers from unwanted traffic. Who does this affect: The introduction of DLT relates to local traffic only, meaning that traffic sent via international long-distance operators (ILDO)/international routes is unaffected by this change. Timeline:
Impact: After Phase 2 begins, transactions not complying with the requirements above will fail to be delivered.
Telecom Regulatory Authority of India (TRAI) has released The Telecom Commercial Communication Customer Preference Regulation (TCCCPR) 2018 to regulate Unsolicited Commercial Communication (UCC) and create transparency in the entire process. TRAI has created the guidelines to enhance control, curb any fraudulent activities and provide greater safety to the end customer.
As per the revised TRAI guidelines, The system will be governed using Block-chain technology also known as Distributed Ledger Technology (DLT) and the whole panel entities will be interlinked with each other and the companies who want to communicate with their customers will now have to register themselves with Telecom Operators for sending SMS using their company documentation. The Businesses (Principle Entity) and Service Provider (Telemarketers like LocalMail) will be accountable to telecom operators who will be directly accountable to TRAI.
Registration Process for Businesses
In order for any company to be able to terminate messages towards their end customers, the registration needs to be done in any one of the operator’s portals.
As per the latest update from our operators partners in order to facilitate DLT, there is also an expected hike in the pricing and costing of bulk SMS from August 2020. You can read more about it here.